TECHNOLOGY

Amazon.com, Inc. (NASDAQ:AMZN) Reveals Alexa-Powered Fire TV Cube; India Retailer Receives 10.5 Crore From Parent Company

Amazon.com, Inc. (NASDAQ:AMZN) hinted about the launch of Fire TV Cube, an Alexa-powered set-top box almost a month ago. However, the e-commerce giant launched it officially recently. The Fire TV Cube comes with a Fire TV and a speaker with built-in Alexa smart assistant. It is the first time that the American company has come out with such a product.

Fire TV Cube Provides 4K UHD Content From Amazon Prime

According to report, the Fire TV Cube provides around 4K UHD content from Hulu, Netflix, Inc. (NASDAQ:NFLX), Amazon Prime services and also other apps. It connects to users TV and also can function as an Echo speaker that has the ability to recognize the far-field voice and influence numerous microphones as well as beamforming technology. Due to this technology, it is easier to call across the room for checking weather, order things from Amazon, call a friend or even turn on lights.

A small light blue bar placed at the top of the device provides visual feedback almost similar to those present in the Echo devices. Due to these attributes, the device can function entirely on voice commands even though the box comes with one remote in the packaging. Surprisingly, user can ask Alexa to turn on the TV even when it is off and also ask it to adjust other things like adjusting volume or switching inputs. In other words, it is a hands-free streaming media player that supports HDR, Dolby Atmos audio but looks just like a cube.

It comes with the option to support cable TV boxes, which differentiates it from Echo and other Fire TV products. Users can change the TV channel they are watching simply by giving a voice command. Some of the cable services that the Fire TV Cube is expected to support include DirecTV, DISH and Comcast Corporation (NASDAQ:CMCSA).

Amazon Retail India Receives 10.5 Crore From Parent Company

The Indian retail branch of Amazon dealing in food retail business received a payment of INR10.5 crore from its parent company. According to the regulatory filings, the e-commerce giant has planned to invest around $500 million in the food retail business. As a part of this commitment, the company recently offered the first payment to Amazon Retail located in Pune which also serves as the vendor for Amazon’s Pantry and Prime Now grocery offerings.

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